Plausible Community Edition
Web Analytics
Cookie-free web analytics; the free Community Edition is the self-hosted AGPL release.
Free self-hostedOpen source · AGPL-3.0
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Self-hosted alternatives to Google Analytics
Entries in our catalogue that can take over from Google Analytics. Each one states why, and links the vendor's own source for the claim.
Why it can replace Google Analytics: Vendor states Plausible was built as "a direct alternative to Google Analytics and the adtech world behind it". Source
Matomo On-Premise
Web Analytics
Web analytics you host yourself, with a free On-Premise Community edition.
Free self-hostedOpen source · GPL-3.0Why it can replace Google Analytics: Vendor page states "Matomo is the Google Analytics alternative" and presents On-Premise as it. Source
Umami
Web Analytics
Cookie-free, privacy-first web analytics you can self-host or run on the vendor's cloud.
Free self-hostedOpen source · MITWhy it can replace Google Analytics: The vendor's comparison page is titled 'Umami vs. Google Analytics - The Privacy-First Alternative'. Source
Fathom Analytics
Web Analytics
Privacy-focused web analytics; self-hosting means the older MIT-licensed Fathom Lite.
Free self-hostedOpen source · MITWhy it can replace Google Analytics: A vendor page is titled 'Fathom Analytics: Privacy-First Google Analytics Alternative'. Source
OpenPanel Analytics
Web Analytics
Open-source Mixpanel alternative: web and product analytics you can self-host with Docker Compose.
Free self-hostedOpen source · AGPL-3.0Also offers paid editions — see the detail.
Why it can replace Google Analytics: The vendor publishes a Google Analytics comparison page and a GA4 migration guide. Source
PostHog
Web Analytics
Open-source product analytics, session replay, feature flags and experiments you can self-host.
Free self-hostedOpen source · MIT ExpatWhy it can replace Google Analytics: The vendor publishes a migration guide converting GA4 BigQuery exports into PostHog's event schema. Source