Dittofeed
Marketing
Self-hostable customer engagement platform for automated journeys, segments and broadcasts over email, SMS, push and webhooks.
Dittofeed is an open-source customer engagement platform for automated user journeys, segments, templates and one-off broadcasts across email, SMS, mobile push, webhooks, Slack and WhatsApp. It targets engineering-led teams and vertical SaaS products that want lifecycle and transactional messaging triggered from their own infrastructure or from the vendor's cloud. The MIT-licensed core self-hosts with Docker Compose and runs on Postgres and ClickHouse, with an optional Kafka buffer. The free self-hosted edition does not include multi-tenancy, multi-user OIDC authentication, white-labelling, embedded components or vendor support: those sit in a closed-source add-on image or under a quoted Enterprise licence.
Key features
- Drag-and-drop, low-code journey builder with event and segment entry nodes
- Segment builder with trait, performed, And, Or, random-bucket and CSV nodes
- Broadcasts for one-off messages: newsletters, product updates, promotions
- Templates rendered with the Liquid templating language from user properties
- Email sending through SendGrid, Postmark, Resend, SMTP or Amazon SES
- SMS sending through Twilio
- Mobile push notifications, webhooks, Slack and WhatsApp as message channels
- Admin API for managing journeys, segments and templates programmatically
- Self-hosted (open source core)Free self-hosted
- LicenceOpen source · MIT LicenseDeploymentSelf-hosted
- Enterprise Self-hosted LicensePrice on request
- LicenceProprietaryDeploymentSelf-hosted
Limits, notes & source
Self-hosted (open source core)
- Limits
- No multi-tenancy, no multi-user OIDC authentication, no white-labelling, no embedded components and no vendor support; those require the closed-source add-on image or an Enterprise licence. The default authentication mode requires no authentication at all and the documentation says it is not recommended for production.
- Notes
- Licence read from the raw file on 2026-09-21: standard MIT text, 'Copyright (c) [2023] [Idea Market inc.]'. The split is real: the repository ships docker-compose.ee.yaml for the closed-source enterprise image (checked, HTTP 200) and the docs describe multi-tenancy as 'only available in dittofeed-ee, and Dittofeed cloud', so the free edition is the MIT core and the add-on is proprietary. Price: the pricing page FAQ answers 'How much does Dittofeed cost?' with 'Self-hosting is free! Our cloud offering starts at $75/month', so no amount is recorded for the self-hosted edition.
Enterprise Self-hosted License
- Limits
- Quote only. Adds multi-tenant advanced authentication, the full integrations library, white-labelling, embedded components and priority support. The enterprise image is closed source and needs a vendor-issued token for a private registry, and it currently has to run in multi-tenant mode.
- Notes
- The Enterprise tab of the pricing page lists 'Enterprise Self-hosted License' at 'Contact for price' — no amount is published, so the edition is recorded as QUOTE. The private-registry token and install steps are documented at docs.dittofeed.com/deployment/self-hosted/dittofeed-ee.
- Cloud Pro75 USD per instance / month
- LicenceProprietaryUsersUp to 10000 usersDeploymentManaged cloud available
Limits, notes & source
Cloud Pro
- Limits
- Covers 10,000 unique users a month; further users are billed per user per month at 0.004 USD for 10,001-100,000 users, 0.002 USD for 100,001-500,000 and 0.001 USD above 500,000. A quoted Enterprise Cloud License adds vendor hosting on top of the self-hosted licence.
- Notes
- Read on 2026-09-21: the Pro tab lists 'Cloud Pro at $75 per month' with Dittofeed hosting, marketing and transactional automation, the full integrations library and '10,000 unique users* per month', with tiered per-additional-user rates below it. A 14-day free trial exists but a trial is not a free edition. The unit is recorded as INSTANCE because the fee is one monthly subscription for the hosted account rather than a per-seat charge.
Pros & cons
Strengths
Trade-offs
- Multi-tenancy, separate workspace member accounts and OIDC multi-user auth exist only in dittofeed-ee and Dittofeed cloud Source
- The enterprise add-on is closed source and installs from a private registry with a vendor-issued personal access token Source
- Self-hosting still means running Postgres and ClickHouse, with an optional Kafka dependency for buffered writes Source
Dittofeed replaces
Products this app is built to take over from, with the vendor's own evidence.
Moving your content across: Documented per product: what you do on the side you are leaving, what this app does with the result, and what does not survive the trip. Every step links to the page that documents it.
Similar apps
Other entries from this catalogue in the same category, with a free self-hosted edition first and then the higher star count. Only software we publish appears here — each card opens the entry, where its price, licence and check date are recorded.
